Stephanie Liu

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It’s 10 p.m. — Do You Know Where Your Data Is Going?

Stephanie Liu March 16, 2023
Last week, The Washington Post did a deep dive on how a publication used “commercially available” mobile data to out a Catholic priest as a Grindr user and visitor of a gay bar, ultimately forcing him to resign. Some of this data was sourced from Grindr; a Grindr spokesperson told the Post that “[the] company […]
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Want More Customer Data? Build An Enterprise Data Strategy First

Stephanie Liu February 2, 2023
In the era of data deprecation, many B2C marketing clients are asking me “How can I get more first-party data?” or “How do I get more customers to share data with me?” It’s a valid question and a totally understandable one. A common recommendation (including from Forrester) to contend with the loss of third-party cookies, […]
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Data Privacy Day, B2C Marketing Edition

Stephanie Liu January 27, 2023
The privacy landscape is shifting quickly. It’s a critical time for B2C marketers to get involved in their organizations’ privacy programs.
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Meta Hit With €390 Million Fine And An Uncertain Advertising Future

Stephanie Liu January 4, 2023
Learn what the latest ruling against Facebook and Instagram means for marketers.
Blog

A New Era Of Privacy Dawns With The Latest Google Fine

Enza Iannopollo November 16, 2022
In the wake of a lawsuit settlement over deceptive location-history user settings, companies need to look closely at their data privacy practices.
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Predictions 2023: Facing Economic Headwinds, The Media Industry Will Consolidate

Kelsey Chickering October 27, 2022
CMOs will face mounting pressure to demonstrate ROI, pushing media companies to innovate and consolidate in order to protect their share. Read our media predictions for 2023.
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US Consumer Privacy Attitudes In 2022

Stephanie Liu September 28, 2022
Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming. You’re now past the time to revise your approach to data […]
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Level Up Your Loyalty Marketing With Zero-Party Data

Mary Pilecki September 14, 2022
Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle to effectively collect and use data. Whether it be a lack of respect for customer privacy, data sets saturated with useless information, or an inability to make customer insights actionable, […]
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CCPA Penalties Are Here: Sephora Hit With $1.2 Million Fine

Stephanie Liu September 9, 2022
French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells their personal information, failing to respect users’ Global Privacy Control as an opt-out, and neglecting to correct these infractions by the deadline. The $1.2 million penalty is part of a […]
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DuckDuckGo’s Email Protection: Another Strike Against The Surveillance Economy

Jess Burn August 31, 2022
Fresh off a yearlong beta test, DuckDuckGo moved its email protection service into an open beta. The service works across iOS and Android; browser extensions for Edge, Chrome, Firefox, and Brave; and DuckDuckGo for Mac. The service blocks trackers in emails, reducing the amount and type of data emails can send to third parties (like […]
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Business Roundtable: Roadmap für verantwortungsvolle KI

Brandon Purcell 25 August 2022
Erhalten Sie eine detaillierte Analyse der kürzlich veröffentlichten Roadmap des Business Roundtable für verantwortungsvolle KI.
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Comprendre La Roadmap De La Business Roundtable Pour Une IA Responsable

Brandon Purcell 22 Août 2022
Obtenez une analyse détaillée de la roadmap pour une intelligence artificielle responsable récemment publiée par la Business Roundtable.
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Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together

Stephanie Liu August 5, 2022
Marketing and risk share a common goal: building customer trust. By partnering, marketers and S&R pros can use the growing momentum around consumer privacy to grow customer trust.
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Next On The Data Deprecation Docket: Location Data

Stephanie Liu August 1, 2022
As FTC scrutiny grows, location data could be next on the data deprecation chopping block. Here's what marketers need to know.
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Data Deprecation Déjà Vu: Google Delays The Cookiepocalypse (Again)

Emily Collins July 28, 2022
Regardless of when Google finally kills support for third-party cookies, if you’re not planning to manage these forces now, you’re already behind.
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A Federal Privacy Law? What Marketers Need To Know

Stephanie Liu July 21, 2022
We've broken down the US's first comprehensive consumer privacy bill and what the American Data Privacy and Protection Act means for marketers.
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The EU Strikes Again As A Global Leader In Mindful Media: Updated “Code Of Practice On Disinformation”

Kelsey Chickering June 28, 2022
The EU announced an updated Code of Practice on Disinformation, aimed at combating the online spread of disinformation via regulatory measures, including “demonetizing the dissemination of disinformation.” Forrester’s research shows that the monetization of disinformation is a vicious cycle in which the ad supply chain infrastructure supports and funds — often inadvertently — the spread […]
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Picking An Agency To Maximize The Value Of Your First-Party Data

Stephanie Liu June 27, 2022
For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships. In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […]
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Privacy: “The Most Essential Battle Of Our Time”

Stephanie Liu May 5, 2022
Companies have an opportunity to use privacy as a competitive differentiator. Four factors are essential for the successful preservation of the right to privacy.
Blog

Privacy Isn’t Binary: The 2021 US Privacy Segmentation

Alex Schanne April 1, 2022
Data deprecation is here, forcing marketers to stop hoovering up consumer data for opaque use cases. Consumers’ privacy-protecting behaviors are one of the four forces shaping this new marketing reality, but not every consumer has the same expectations, preferences, or concerns around information sharing. To quote Ted Lasso, “Different people are … different.” Our new […]
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