Stephanie Liu

Analyst

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Blog

A New Era Of Privacy Dawns With The Latest Google Fine

Enza Iannopollo November 16, 2022
In the wake of a lawsuit settlement over deceptive location-history user settings, companies need to look closely at their data privacy practices.
Blog

Predictions 2023: Facing Economic Headwinds, The Media Industry Will Consolidate

Kelsey Chickering October 27, 2022
CMOs will face mounting pressure to demonstrate ROI, pushing media companies to innovate and consolidate in order to protect their share. Read our media predictions for 2023.
Blog

US Consumer Privacy Attitudes In 2022

Stephanie Liu September 28, 2022
Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming. You’re now past the time to revise your approach to data […]
Blog

Level Up Your Loyalty Marketing With Zero-Party Data

Mary Pilecki September 14, 2022
Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle to effectively collect and use data. Whether it be a lack of respect for customer privacy, data sets saturated with useless information, or an inability to make customer insights actionable, […]
Blog

CCPA Penalties Are Here: Sephora Hit With $1.2 Million Fine

Stephanie Liu September 9, 2022
French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells their personal information, failing to respect users’ Global Privacy Control as an opt-out, and neglecting to correct these infractions by the deadline. The $1.2 million penalty is part of a […]
Blog

DuckDuckGo’s Email Protection: Another Strike Against The Surveillance Economy

Jess Burn August 31, 2022
Fresh off a yearlong beta test, DuckDuckGo moved its email protection service into an open beta. The service works across iOS and Android; browser extensions for Edge, Chrome, Firefox, and Brave; and DuckDuckGo for Mac. The service blocks trackers in emails, reducing the amount and type of data emails can send to third parties (like […]
Blog

Business Roundtable: Roadmap für verantwortungsvolle KI

Brandon Purcell 25 August 2022
Erhalten Sie eine detaillierte Analyse der kürzlich veröffentlichten Roadmap des Business Roundtable für verantwortungsvolle KI.
Blog

Comprendre La Roadmap De La Business Roundtable Pour Une IA Responsable

Brandon Purcell 22 Août 2022
Obtenez une analyse détaillée de la roadmap pour une intelligence artificielle responsable récemment publiée par la Business Roundtable.
Blog

Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together

Stephanie Liu August 5, 2022
Marketing and risk share a common goal: building customer trust. By partnering, marketers and S&R pros can use the growing momentum around consumer privacy to grow customer trust.
Blog

Next On The Data Deprecation Docket: Location Data

Stephanie Liu August 1, 2022
As FTC scrutiny grows, location data could be next on the data deprecation chopping block. Here's what marketers need to know.
Blog

Data Deprecation Déjà Vu: Google Delays The Cookiepocalypse (Again)

Emily Collins July 28, 2022
Regardless of when Google finally kills support for third-party cookies, if you’re not planning to manage these forces now, you’re already behind.
Blog

A Federal Privacy Law? What Marketers Need To Know

Stephanie Liu July 21, 2022
We've broken down the US's first comprehensive consumer privacy bill and what the American Data Privacy and Protection Act means for marketers.
Blog

The EU Strikes Again As A Global Leader In Mindful Media: Updated “Code Of Practice On Disinformation”

Kelsey Chickering June 28, 2022
The EU announced an updated Code of Practice on Disinformation, aimed at combating the online spread of disinformation via regulatory measures, including “demonetizing the dissemination of disinformation.” Forrester’s research shows that the monetization of disinformation is a vicious cycle in which the ad supply chain infrastructure supports and funds — often inadvertently — the spread […]
Blog

Picking An Agency To Maximize The Value Of Your First-Party Data

Stephanie Liu June 27, 2022
For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships. In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […]
Blog

Privacy: “The Most Essential Battle Of Our Time”

Stephanie Liu May 5, 2022
Companies have an opportunity to use privacy as a competitive differentiator. Four factors are essential for the successful preservation of the right to privacy.
Blog

Privacy Isn’t Binary: The 2021 US Privacy Segmentation

Stephanie Liu April 1, 2022
Data deprecation is here, forcing marketers to stop hoovering up consumer data for opaque use cases. Consumers’ privacy-protecting behaviors are one of the four forces shaping this new marketing reality, but not every consumer has the same expectations, preferences, or concerns around information sharing. To quote Ted Lasso, “Different people are … different.” Our new […]
Blog

Coming Soon(ish) To An Android Phone Near You: Data Deprecation

Stephanie Liu February 16, 2022
Google announced this morning its plan to incorporate its Privacy Sandbox initiative, including its recently announced Topics API, into Android’s OS. Marketers, beware: Google is expanding data deprecation beyond Chrome and introducing it to the app ecosystem. In a blog post littered with not-so-subtle jabs at Apple, Google explained that this will be an intentionally […]
Blog

Navigating The Business Roundtable’s Roadmap For Responsible AI

Brandon Purcell February 3, 2022
Get a detailed analysis of the Business Roundtable's recently published Roadmap for Responsible Artificial Intelligence.
Blog

Google Is Still In The Driver’s Seat With Topics, Its More Transparent FLoC Replacement

Joanna O'Connell January 25, 2022
Will Google Topics be a curveball in advertisers' data depreciation plans? Read to discover what the FLoC replacements means.
Blog

Proposed Surveillance Advertising Ban, Meet Contextual Targeting

Stephanie Liu January 21, 2022
A proposed US law banning surveillance advertising emphasizes that marketers need to invest in contextual advertising, zero-party data, and other less invasive ways to gain audience insights.
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