Stephanie Liu

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in. But consumers have more power to be selective about who they share data with and when and have become wary […]

An important reminder about generative AI tools like ChatGPT: There’s no way of knowing what happens to the data you share with it.

“Get more data” isn’t a strategy. A winning marketing data strategy has to be specific and detailed. Learn more in this preview of my CX North America session.

This week, I attended the Global Privacy Summit, hosted by the International Association of Privacy Professionals. This is my fourth time attending, and the shortest way to recap the event is: AI is so hot right now. It was the topic of the opening keynote, the closing keynote, and many sessions in between, including debates […]

Last week, The Washington Post did a deep dive on how a publication used “commercially available” mobile data to out a Catholic priest as a Grindr user and visitor of a gay bar, ultimately forcing him to resign. Some of this data was sourced from Grindr; a Grindr spokesperson told the Post that “[the] company […]

In the era of data deprecation, many B2C marketing clients are asking me “How can I get more first-party data?” or “How do I get more customers to share data with me?” It’s a valid question and a totally understandable one. A common recommendation (including from Forrester) to contend with the loss of third-party cookies, […]

The privacy landscape is shifting quickly. It’s a critical time for B2C marketers to get involved in their organizations’ privacy programs.

Learn what the latest ruling against Facebook and Instagram means for marketers.

In the wake of a lawsuit settlement over deceptive location-history user settings, companies need to look closely at their data privacy practices.

CMOs will face mounting pressure to demonstrate ROI, pushing media companies to innovate and consolidate in order to protect their share. Read our media predictions for 2023.

Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming. You’re now past the time to revise your approach to data […]

Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle to effectively collect and use data. Whether it be a lack of respect for customer privacy, data sets saturated with useless information, or an inability to make customer insights actionable, […]

French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells their personal information, failing to respect users’ Global Privacy Control as an opt-out, and neglecting to correct these infractions by the deadline. The $1.2 million penalty is part of a […]

Fresh off a yearlong beta test, DuckDuckGo moved its email protection service into an open beta. The service works across iOS and Android; browser extensions for Edge, Chrome, Firefox, and Brave; and DuckDuckGo for Mac. The service blocks trackers in emails, reducing the amount and type of data emails can send to third parties (like […]

Erhalten Sie eine detaillierte Analyse der kürzlich veröffentlichten Roadmap des Business Roundtable für verantwortungsvolle KI.

Obtenez une analyse détaillée de la roadmap pour une intelligence artificielle responsable récemment publiée par la Business Roundtable.

Marketing and risk share a common goal: building customer trust. By partnering, marketers and S&R pros can use the growing momentum around consumer privacy to grow customer trust.

As FTC scrutiny grows, location data could be next on the data deprecation chopping block. Here's what marketers need to know.

Regardless of when Google finally kills support for third-party cookies, if you’re not planning to manage these forces now, you’re already behind.