Health insurers facing declining profitability and increased competition have found Medicare Advantage (MA) to be less a golden goose and more an albatross. They must decide whether to exit the market or double down on their efforts to dominate it. Discover how health insurers can attain future success by investing in customer experience (CX) to create value for their members and earn their trust. This report provides insights and best practice examples to help health insurers make the call on future Medicare Advantage investment.