Benchmark Report

2024 B2B Marketing Budget Benchmarks: Demand/Frontline Marketing

 and  four contributors
Apr 02, 2025

Summary

Demand/frontline marketing is a top area for B2B marketing programs, personnel, and technology investments. This report shares demand/frontline marketing benchmark data from Forrester’s Marketing Budgets Survey, 2024. Leaders should use this data as a valuable starting point for calibrating their demand/frontline marketing investments, with the understanding that each organization has unique characteristics and considerations as it pertains to budget allocations.

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