Portfolio and product marketing is a critical marketing subfunction for capturing buyer, customer, and market insights to drive customer-focused go-to-market strategies, messaging, and competitive positioning. This report shares portfolio and product marketing benchmark data across programs, personnel, and technology from Forrester’s Marketing Budgets Survey, 2024. Marketing leaders should use this data as a valuable starting point for calibrating their investments in this subfunction, with the understanding that each organization has unique characteristics and considerations as it pertains to budget allocations.