Summary
To improve their brand perception and ROI in 2025, global B2C marketing decision-makers plan to focus more on customer experience and engage with customers across the lifecycle. Achieving these goals will require investing in data and insights for deeper customer understanding as well as new AI capabilities to personalize experiences. This data overview provides insight into B2C marketing executives’ 2025 challenges and priorities, based on their responses to Forrester’s Marketing Survey, 2025.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).