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For CMO Professionals

Assess Your Recovery Potential

Use The Pandemic Assessment To Identify Your Company's Mode

October 5, 2020

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Why Read This Report

The COVID-19 pandemic and accompanying recession are rewriting the norms and behaviors for every person, family, brand, and business. Whether struggling or soaring, companies must better understand the forces driving their commercial destinies. Marketing and technology leaders should read this report and take Forrester's pandemic assessment to determine which mode their company operates within and how to set the stage for recovery.

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Table of Contents

  • Introducing Forrester's Pandemic Assessment
  • Drive Recovery No Matter Your Mode
  • Recommendations

  • Follow Guidance Specific To Your Mode
  • Supplemental Material
  • Related Research Documents

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