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For eBusiness & Channel Strategy Professionals

Digital Go-To-Market Review: Beauty Brands, 2020

Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

November 24, 2020

Why Read This Report

Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term success, including the strength of their direct-to-consumer (DTC) operations. This report focuses on beauty brands, specifically cosmetics, skin care, and personal hygiene products. In this research, "brands" are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners.

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Table of Contents

  • Online Retail Is A Shifting Landscape For Brands, Which Must Act Now
  • Seven Beauty Brands Are Best In Class
  • Digitally Advanced Brands Focus On Four Key Areas
  • Recommendations

  • Brands' Success Roadmaps Focus On DTC And Supply Chain
  • Supplemental Material
  • Related Research Documents

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