Trends Report

Digital Go-To-Market Review: CPG Brands, 2021

Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

March 5th, 2021
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Madeline Cyr, Researcher
Madeline Cyr Researcher
With contributors:
Fiona Swerdlow , Nicole Murgia

Summary

Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term digital success, including the strength of their direct-to-consumer (DTC) operations. This report focuses on consumer packaged goods (CPG) brands, specifically consumable goods such as packaged foods, beverages, alcoholic beverages, toiletries, and candies. In this research, "brands" are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners.

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