Report

Digital Go-To-Market Review: Beauty Brands, 2020

Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

November 24th, 2020
With contributors:

Summary

Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term success, including the strength of their direct-to-consumer (DTC) operations. This report focuses on beauty brands, specifically cosmetics, skin care, and personal hygiene products. In this research, "brands" are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners.

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