Trends Report

Digital Go-To-Market Review: Beauty Brands, 2020

Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

November 24th, 2020
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Madeline Cyr, Researcher
Madeline Cyr Researcher
With contributors:
Fiona Swerdlow , Nicole Murgia , Diane Lynch

Summary

Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester’s Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term success, including the strength of their direct-to-consumer (DTC) operations. This report focuses on beauty brands, specifically cosmetics, skin care, and personal hygiene products. In this research, "brands" are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.