Summary
Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester’s Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term success, including the strength of their direct-to-consumer (DTC) operations. This report focuses on consumer electronics brands that sell items like phones, speakers, and televisions. In this research, "brands" are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners.
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