Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Enable Moments-Based Marketing With Enterprise Martech

Executive Overview: The Enterprise Marketing Technology Playbook

January 7, 2020


Playbook icon

This is the Executive Overview in The Enterprise Marketing Technology Playbook For 2021.

Why Read This Playbook

Customer data and marketing technology (martech) are now essential to every marketing function. Yet B2C marketing professionals responsible for their firm's martech strategy often miss the opportunity to shape how their firm uses technology, processes, and data to win, serve, and retain customers. Forrester's enterprise marketing technology playbook guides B2C marketers as they mature from campaign-based to moments-based marketing. This is an update of a report previously published under the title "Unlock Customer Context With Marketing Technology." Forrester reviews and revises it periodically for continued relevance and accuracy.

Get Access

You can read this complimentary report by registering with Forrester.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Already A Client?

Log in to read this document.

Recommended Research