Report

Financial Services Firms Should Personalize Across The Lifecycle And On All Touchpoints

Personalization Is About Deepening Customer Engagement
September 26th, 2019
With Contributors:
Benjamin Ensor
Piers Conway
Corrado Loreto
and Sam Bartlett

Summary

Most financial services companies are taking a narrow approach to personalization. Digitally empowered customers are seeking and expecting better, more relevant experiences, but product-oriented strategies handicap most banks and insurers. This report exp

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