Forecast Report

Forrester Data: Marketing Automation Technology Forecast, 2017 To 2023 (Global)

ForecastView Document

April 30th, 2018
JM
Jay McBain
RS
Ryan Skinner
With contributors:
Shar VanBoskirk , Drew Green , Sanjeev Kumar

Summary

Marketing automation technologies allow marketers to effectively market via multiple channels while automating repetitive tasks. This data-driven report gives a five-year view of growth for six technologies within the marketing automation ecosystem: cross-channel campaign management (CCCM) software, content marketing platforms (CMPs), lead-to-revenue management (L2RM) automation platforms, marketing resource management (MRM) software, real-time interaction management (RTIM) solutions, and through-channel marketing automation (TCMA) platforms.

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