Politicians, pundits, and prognosticators have pounced on the topic of the future of work, pondering who will win and who will lose. Job losses will reach 29% by 2030, and the creation of equivalent jobs will total only 13%. But job losses and gains aren’t the most pertinent issues. With an approach that puts humanity at the center of the story, four key players — customers, employees, leaders, and robots themselves — can all emerge as winners. In this report, CMOs and execs learn how they play a role in helping humans flourish in the future landscape.