Interest in DevOps and continuous delivery is accelerating to support agility, velocity, and quality for today’s highly competitive digital world. Infrastructure and operations (I&O) pros need to translate these inherent qualities into business value when building a specific business case for continuous delivery and DevOps initiatives. This report provides guidance to avoid some of the common pitfalls of methodologies that focus too much on cost savings and highlights areas where DevOps and continuous delivery efforts affect business outcomes.