How Brand Manufacturers Can Manage Messy Online Marketplaces

Marketplaces Have Gray-Market Risks; Governance Strategies Are Crucial
June 18th, 2021
With Contributors:
and Taylor Hansen


Brand manufacturers are investing in marketplaces, attracted by their fast growth, global reach, and regional prominence. However, marketplaces also pose challenges, including counterfeits, gray markets, and a lack of consumer data. Brands can take contro

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