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For Customer Insights Professionals

Predictions 2020: Customer Insights

Firms Up Their Data And Analytics Game In Pursuit Of Better Customer Understanding

October 30, 2019

Why Read This Report

Insights-driven firms outperform their peers. And in an age when what customers think — and do — matters more than any other factor, the gold rush to customer insights is on. However, the paths to those insights continue to develop as firms seek more sophisticated approaches. Customer insights pros should read this report for Forrester's views on what new approaches will work and which will fail in 2020.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

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