Predictions Report

Predictions 2019: Media

Five Events Will Reshape The Media Industry

November 7th, 2018
Collin Colburn, null
Collin Colburn
Susan Bidel, null
Susan Bidel
Joanna O'Connell, null
Joanna O'Connell
Jim Nail, null
Jim Nail
With contributors:
Mary Pilecki , Melissa Parrish , Christian Splaine , Christine Turley


The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and unexpected events will push the advertising and media industry into new territories. This report lays out Forrester's five major predictions for the media industry in 2019, giving B2C marketers time to prepare.

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