Report

Reprogram The CMO/Agency Technology Relationship

Four Models Connect Your Agency Choice To Your Technology Strategy
June 16th, 2021
With Contributors:
and Lexie Lawhon

Summary

This report analyzes the complete technology stack of 10 agencies and consultancies to give CMOs four models to use when selecting agency partners that align with their technology needs.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.