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For B2C Marketing Professionals

The Future Of Messaging Apps

With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

September 19, 2016


Why Read This Report

With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like WeChat and Facebook Messenger will soon collide with bots and intelligent agents like Apple Siri and Amazon Echo and introduce a paradigm shift for marketers where interactive and contextual conversations will replace ad broadcasting. New conversational interfaces will drive deeper relationships between consumers and brands.

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Table of Contents

  • Messaging Apps Occupy Digital Time And Attention
  • Messaging Apps Will Deepen Relationships With Customers
  • Messaging Apps Will Collide With Voice Interfaces And AI-Driven Chat
  • Recommendations

  • Change Your Marketing Mindset
  • What It Means

  • Digital-Assisted Conversations Will Simulate The Human Experience
  • Supplemental Material
  • Related Research Documents

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