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For eBusiness & Channel Strategy Professionals

The State Of The Digital Store

Landscape: The Digital Store Playbook

May 9, 2019


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This is the Landscape report in The Digital Store Playbook For 2020.

Why Read This Report

The face of retail continues to change. In-store digital testing and learning is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to lead these initiatives into full-scale rollouts. In this report, we lay out the current state of digital store initiatives and the promising opportunities a digital store evolution represents for retail. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Digital Technologies Are Challenging The Old Paradigm Of Retail
  • The Digital Store Evolves To Benefit Customers And Store Associates
  • Recommendations

  • Build Digital Store Initiatives With Discipline
  • Supplemental Material
  • Related Research Documents

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