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The State Of The Digital Store

Landscape: The Digital Store Playbook

June 21, 2017

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This is the Landscape report in The Digital Store Playbook For 2018.

Why Read This Report

The face of retail continues to change. In-store digital experimentation is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to lead these initiatives into full-scale rollouts. In this report, we lay out the current state of digital store initiatives and the promising opportunities a digital store evolution represents for retail.This report is an update to the original version published on April 1, 2016.

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Table of Contents

  • Digital Technologies Are Challenging The Old Paradigm Of Retail
  • Enter The Digital Store: A Digitally Enhanced Retail Experience
  • Recommendations

  • Build Digital Store Initiatives With Discipline
  • Supplemental Material
  • Related Research Documents

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