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For eBusiness & Channel Strategy Professionals

The State Of The US Shopper — COVID-19

Landscape: The Digital Store Playbook

July 16, 2020

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This is the Landscape report in The Digital Store Playbook For 2021.

Why Read This Report

As US states begin to ease COVID-19 restrictions, consumers are still tentative about the prospect of visiting reopened retail locations. This report provides an overview of the state of US consumer retail attitudes based on a survey fielded in May 2020. Retailer executives should use this report to consider how to implement strategy, services, and technology to meet customers' changing expectations.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • COVID-19 Has Altered But Not Halted Consumer Shopping
  • Some New Shopping Behaviors May Stick Longer-Term
  • Recommendations

  • Customers Are Clear About What They Want; Retailers Must Deliver
  • Supplemental Material
  • Related Research Documents

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