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For eBusiness & Channel Strategy Professionals

The State Of The US Shopper — COVID-19

Landscape: The Digital Store Playbook

July 16, 2020

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This is the Landscape report in The Digital Store Playbook For 2021.

Why Read This Report

As US states begin to ease COVID-19 restrictions, consumers are still tentative about the prospect of visiting reopened retail locations. This report provides an overview of the state of US consumer retail attitudes based on a survey fielded in May 2020. Retailer executives should use this report to consider how to implement strategy, services, and technology to meet customers' changing expectations.

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Table of Contents

  • COVID-19 Has Altered But Not Halted Consumer Shopping
  • Some New Shopping Behaviors May Stick Longer-Term
  • Recommendations

  • Customers Are Clear About What They Want; Retailers Must Deliver
  • Supplemental Material
  • Related Research Documents

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