Trends Report

The End Of Advertising As We Know It

CMOs Should Shift Billions From Ad Interruptions To Branded Relationships

May 2nd, 2017
With contributors:
Sharyn Leaver , Jeremy Swire , Rachel Birrell


People love to hate advertising, yet this annoying feature of modern life has funded the global economy more effectively than any other source. But that's changing. Society doesn't need advertising like it used to. People have less time for interruption-driven media. At the same time, they are putting more trust in intelligent agents to guide their decisions. This report outlines how top CMOs will unravel the final threads of advertising as we know it, taking as much as $2.9 billion away from display advertising in the next year.

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