The Forrester Digital Experience Review™: Hong Kong Banking Sales Mobile Sites, Q4 2020

Hong Kong Banks Need To Better Help Prospects Choose And Apply For Banking Products
December 9th, 2020
Han Bao
and Bill Nagel


Current accounts are central to a customer's relationship with their primary bank, and increasing numbers of customers are using their mobile phone to find, research, and apply for new current accounts. To assess how helpful mobile sites are to customers,

Want to read the full report?

This report is available for individual purchase ($2995).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.