Report

The Forrester Digital Experience Review™: Hong Kong Banking Sales Mobile Sites, Q4 2020

Hong Kong Banks Need To Better Help Prospects Choose And Apply For Banking Products
December 9th, 2020
With
Han Bao
and Bill Nagel

Summary

Current accounts are central to a customer's relationship with their primary bank, and increasing numbers of customers are using their mobile phone to find, research, and apply for new current accounts. To assess how helpful mobile sites are to customers,

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