Report

The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018

Twenty Technologies Underpin Modern Marketing
April 5th, 2018
+2
With Contributors:
Fatemeh Khatibloo
James McCormick
Christine Turley
and Diane Lynch

Summary

Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer obsession, but the hundreds of technology solutions present a t

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