Vision Report

The Future Of Enterprise Marketing Technology

From Standalone Campaigns To Moments-Based Marketing

November 25th, 2020
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Mary Pilecki , Joana de Quintanilha , Stephanie Liu , Cole Walsh , Christine Turley

Summary

Enterprise B2C marketers have invested heavily in marketing technology (martech) to deliver contextually relevant customer engagement. But to stay ahead of the curve, companies need to rethink their approach to martech and customer engagement tactics. This report explores the evolution of martech from a channel-driven capability to one serving the full customer journey with critical features that power moments-based marketing.

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