Trends Report

The State Of The US Grocery Shopper — COVID-19

US Grocery Shopper Behaviors In The New Normal

December 22nd, 2020
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Madeline Cyr, Researcher
Madeline Cyr Researcher
With contributors:
Fiona Swerdlow , Scott Compton , Peggy Dostie

Summary

Throughout waves of shutdowns and fears that the coronavirus pandemic has resurged, one place where online adults still show up is in grocery stores. In this way, the pandemic has essentially handed the grocery industry a golden ticket — as long as grocers update their existing in-store and (as yet often fledgling) digital capabilities. To truly take advantage of the sector’s success, grocery store executives need to understand how their customers’ expectations and behaviors around grocery shopping have changed in the short term and how they will evolve in the long term.

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