Save or Share this Report

For Customer Experience Professionals

Value For Customers: The Four Dimensions That Matter

An Introduction To Forrester's Value-For-Customer Framework

July 10, 2019

Authors

Why Read This Report

Firms that create value for customers get business value in return. But most customer experience (CX) professionals work in organizations that fail to deliver value to customers because they think about value for customers in an incomplete and limited way. This report recommends ways that CX pros can help their organizations deliver more value. To do that, we define value and introduce a framework for how to think about and provide customer value.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Companies Think About Value For Customers Wrong
  • Apply Value Thinking To Create More Value For Customers
  • Recommendations

  • CX Pros: Help Your Firm Create More Value For Customers
  • Supplemental Material
  • Related Research Documents

Recommended Research