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For Customer Experience Professionals

Value For Customers: The Four Dimensions That Matter

An Introduction To Forrester's Value-For-Customer Framework

July 10, 2019

Why Read This Report

Firms that create value for customers get business value in return. But most customer experience (CX) professionals work in organizations that fail to deliver value to customers because they think about value for customers in an incomplete and limited way. This report recommends ways that CX pros can help their organizations deliver more value. To do that, we define value and introduce a framework for how to think about and provide customer value.

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Table of Contents

  • Companies Think About Value For Customers Wrong
  • Apply Value Thinking To Create More Value For Customers
  • Recommendations

  • CX Pros: Help Your Firm Create More Value For Customers
  • Supplemental Material
  • Related Research Documents

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