Value For Customers: The Four Dimensions That Matter

An Introduction To Forrester’s Value-For-Customer Framework
July 10th, 2019
With Contributors:
TJ Keitt
Brian Mukasa
and Karen Traikovich


In this report we define value for customer and introduce a framework of the four dimensions of value for customer that CX pros can use to help their organizations deliver more value.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.