A Marketing Leader’s Guide To Embedding Analyst Relations In Growth Strategy

Marketing leaders must embed analyst relations (AR) into their vendor growth strategy to maximize business value. AR influences buying decisions, enhances brand credibility, and accelerates pipeline velocity. This report outlines how to structure and execute an AR program that delivers measurable impact across the buying network. It helps marketing leaders understand how AR can unlock new avenues for brand positioning and market influence. This is the first in a series of reports that explain how vendors can better use industry analysts to shape buyer behavior and drive growth.