Summary
A consistent and thoughtful approach to AI agent creation, customization, and instruction is required to translate business logic into agent outcomes. B2B organizations need a scalable way to activate, instruct, ground, and ensure continuous learning and optimization of AI agents as they continue to proliferate. In this report, we describe how to use the B2B AI-Agent-On-A-Page Template For Go-To-Market Teams to guide the planning and activation of AI agents across go-to-market (GTM) functions, roles, and use cases.
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