The frenzy around generative AI (genAI) has enterprises scrambling to instill AI technology into their products and workflows. As companies start to build out production-ready use cases, the associated costs are increasing at an alarming rate. The release of black box AI services from cloud service providers adds to the confusion by obfuscating much of the cost details that FinOps teams are used to seeing in an average cloud bill. This report outlines the framework and levers that organizations should know to optimize their AI costs.