Summary
Who in the world is ready to adopt and use AI for frontline marketing use cases? Frontline marketing leaders with advanced lifecycle revenue marketing strategies, that’s who. Forrester’s B2B Frontline Marketing Survey, 2024, found that frontline marketing teams with high lifecycle revenue marketing maturity scores are almost twice as likely as those with lower maturity scores to say they are AI ready. And a healthy percentage of frontline marketing teams in the US, Europe, and Asia Pacific are in production with AI-for-marketing use cases. This report explains the state of AI readiness, adoption, and ROI potential within frontline B2B marketing teams around the globe.
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