How To Report

Align B2B Personalization To The Postsale Customer Lifecycle

Prioritize Personalization To Find A Balance Between Inertia And Overcommitment

 and  three contributors
Oct 09, 2025

Summary

Personalization is a critical strategy for enhancing the postsale customer experience (CX) by helping companies optimize interactions with customers, build stronger relationships, and foster value attainment. This report analyzes approaches to personalization for existing customers in the four phases of the postsale customer lifecycle.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.