Summary
B2B sales is rapidly advancing with the integration of new technology, analytics, and AI capabilities. Sales operations must deploy strong processes to ensure sales excellence, adaptability, and ability to consistently deliver customer value in this dynamic environment. The Forrester B2B Process Chain Framework identifies seven categories of B2B processes: strategize, plan, design, build, deploy, measure, and optimize. This report visualizes the sequencing and intersection of sales processes across the seven categories in the B2B Process Chain, offering comprehensive analysis and valuable insights to help organizations achieve greater success.
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