AI is an ongoing hot topic among Forrester clients. Enterprises want to know if they are on track in leveraging AI in their business and what competitors and firms in other categories are doing. To help answer these questions, Forrester’s State Of AI Survey, 2024, asked AI decision-makers around the world about their firm’s AI implementation. This report highlights predictive AI and generative AI (genAI) adoption, budgets, motivators, concerns, and vendor sourcing trends to help tech strategists and leaders understand the current state and trajectory of the market.