Aldila is a researcher supporting the business insights team, servicing customer experience, digital business and strategy, and technology executives. She collaborates with analysts to help enterprises strategically leverage data and analytics to generate actionable insights. Her research areas include insights-driven business transformation and customer insights methods and technologies.
Use the Forrester Data, AI, And Analytics Decision Model to navigate the analytics-driven decision lifecycle, from defining business objectives to measuring outcomes.
Data leaders face confusion in setting data team structure due to evolving data roles and growth. A tailored, strategic approach to structure is essential.
A successful enterprise data organization requires organizing humans and bots into six functions: designers, makers, communicators, operators, iterators, and regulators.
Technology and data leaders can use this tool to understand the complex interactions among data-driven business roles.
This case study outlines how The Coca-Cola Company harmonized data from diverse sources using the principles of Forrester’s Connected Intelligence Framework.
Incoming CDOs can use this report as a guide to key activities for their first 90 days.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.