Summary
AVEVA, a leader in industrial software, wanted to accelerate growth by deepening its relationships with strategic enterprise accounts. Despite having a strong product portfolio and global presence, its marketing efforts were fragmented and its account penetration was limited. To address this, AVEVA adopted Forrester’s account-based marketing (ABM) methodology and leveraged the Forrester Demand Spectrum framework, which emphasizes alignment across insights, collaboration, and customization. In this case study, we examine how AVEVA transformed its ABM program globally into a structured, insight-driven strategy that positioned it as a trusted partner to its most valuable customers.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).