Model Overview Report

B2B Marketers: Insights-Driven Marketing Is Here To Stay

Use The Insights-To-Outcomes (I2O) Capabilities Framework To Unlock Creativity And Growth

September 2nd, 2022

Summary

Technology advancements and constant access to information have revolutionized the role of B2B marketers and the value they provide. Marketers should leverage the Forrester Insights-To-Outcomes Capabilities Framework to create effective data strategies, leverage technology as an enabler, and unlock creative insights to drive the organization to reach its desired outcomes. In this report, we explore how B2B marketers can adapt and thrive in a machine-driven world and how organizations can optimize marketing’s value to enable success.

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