B2B Marketing Best Practice Adoption Leads To Greater Revenue, Profit, Retention, And AI Use

When we asked B2B marketing decision-makers about their adoption of 12 B2B marketing best practices, those who closely follow best practices show business results and other characteristics that dramatically stand out from laggards who follow those practices to a far lesser degree. These leading marketers work in organizations with higher revenue and profit growth, better retention and growth of customers, and faster AI adoption. They also possess stronger marketing data cultures and partnerships with their IT colleagues. Marketing leaders should use this report to understand the best practices that leading marketers follow and what sets them and their organizations apart.