Summary
Exponential advancements in AI-powered capabilities and shifts in B2B buying behavior during the 2020s now jeopardize the crucial role the vendor’s website plays in delivering meaningful value across the customer lifecycle. B2B companies that do not significantly evolve their websites in tandem with these trends risk diminishing the relevance of their websites in the coming years. This report provides a guide for B2B marketing leaders to revitalize their organizations’ websites to ensure they continue to provide value for buyers, customers, and the business over the next five to 10 years.
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