B2C CX Value Statement Templates

Communicate CX Value To Stakeholders By Speaking Their Language

August 16th, 2022
With contributors:
Tina Moffett , Judy Weader , Harley Manning , Ananya Suresh , Shayna Neuburg


B2C customer experience (CX) leaders need to communicate customer experience’s impact on high-level business outcomes. This tool helps CX leaders create a one-sentence value statement that they can use to reinforce how CX actions have an impact on the key revenue, cost, and resilience outcome metrics in their organization.

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