Trends Report

Best-Practice Examples Of Companies Authentically Committing To Their Corporate Values

August 26th, 2020

Summary

Marketing and customer experience leaders should use this research to identify leading examples of companies authentically demonstrating their company’s corporate values. Defining corporate values is no longer a superficial exercise done to checkbox an annual report entry. To withstand values-based consumers’ scrutiny — and win their business — companies must go beyond just stating their values. They must demonstrate tangible evidence of acting on those values to both employees and external customers and partners. Best-in-class actions taken by companies showing authentic commitment to their values include putting people in charge of those values, creatively rethinking outputs to be aligned with those values, and measuring progress. Leaders honing their company’s values should use our portfolio of values-related research to inform their approach and schedule an inquiry with our analysts for additional guidance.

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