Trends Report

Build Payment Experiences — Not More Payment Methods

An Overview Of Younger US Consumers’ Adoption Of And Attitudes Toward Digital Payments

March 11th, 2024
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
With contributors:
Fiona Swerdlow , Delilah Gonzalez

Summary

Retailers and consumer-facing brands: You’ve been so busy chasing the next hot payment method to add to your checkout pages that you’ve missed what your customers really want when they make a payment. To illustrate this point, we analyzed younger (read: digitally native) consumers’ payment and shopping behaviors and attitudes. Our conclusion: Digital business leaders should build payment strategies that focus on their customer journeys and mobile moments, rather than around payment methods.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.