Trends Report

Build Payment Experiences — Not More Payment Methods

An Overview Of Younger US Consumers’ Adoption Of And Attitudes Toward Digital Payments

March 11th, 2024
With contributors:
Fiona Swerdlow , Delilah Gonzalez


Retailers and consumer-facing brands: You’ve been so busy chasing the next hot payment method to add to your checkout pages that you’ve missed what your customers really want when they make a payment. To illustrate this point, we analyzed younger (read: digitally native) consumers’ payment and shopping behaviors and attitudes. Our conclusion: Digital business leaders should build payment strategies that focus on their customer journeys and mobile moments, rather than around payment methods.

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