Case Study

Case Study: How WeBank Became The World's Leading Digital Bank

Tencent-Backed WeBank Is Driving Financial Inclusion At Scale In China

October 24th, 2019
With contributors:
Frederic Giron , Jost Hoppermann , Charlie Dai , Benjamin Ensor , Han Bao , Bill Nagel


Financial inclusion is a billion-customer-plus opportunity that many traditional banks neglect or fail to grasp. WeBank leveraged Tencent's digital ecosystem and emerging technology capabilities to deliver financial inclusion at scale while achieving high profit margins. Digital business strategy professionals can use this case study to better understand the potential impact of financial technology (fintech) firms in the financial inclusion space and learn how to use big data and emerging technologies like AI to develop disruptive offerings.

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