Center Your AI Pricing Strategy On Customer Outcomes

AI is driving organizations to evolve their pricing and packaging strategies from primarily user-based to include consumption-based models. Emerging agentic AI is pushing companies to evolve their pricing models further and shift from usage and output to outcome-driven strategies that align cost with delivered value. To prepare for future pricing models, successful companies must now build the necessary usage- and outputs-based foundations and identify the outcomes most desired by customers for the outcome-based models they will use tomorrow. In this report, we explore an outcome-based mindset and encourage organizations to prepare for the complexities of outcome-based pricing.