Trends Report

Consumers Shift To Online And “Disproportionately” Spend In The Home Category: Wayfair Reveals The Challenges And Benefits Of Responding To COVID-19 In Its Q1 2020 Retail Earnings Call

May 22nd, 2020


Retail quarterly earnings calls for Q1 2020 (January through March) run from April through June. In this series, we share the highlights of earnings calls from the major brands to help digital business professionals understand the initial impact of COVID-19 on retail and brand businesses, particularly in the US. Wayfair saw gross sales momentum build across multiple merchandise categories and regions as well as both mobile and desktop platforms — boosted further by new customers. Consumers disproportionately spent on home furniture and “stay at home” themed items.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.