Trends Report

Consumers Shift To Online And “Disproportionately” Spend In The Home Category: Wayfair Reveals The Challenges And Benefits Of Responding To COVID-19 In Its Q1 2020 Retail Earnings Call

May 22nd, 2020

Summary

Retail quarterly earnings calls for Q1 2020 (January through March) run from April through June. In this series, we share the highlights of earnings calls from the major brands to help digital business professionals understand the initial impact of COVID-19 on retail and brand businesses, particularly in the US. Wayfair saw gross sales momentum build across multiple merchandise categories and regions as well as both mobile and desktop platforms — boosted further by new customers. Consumers disproportionately spent on home furniture and “stay at home” themed items.

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