According to Forrester’s Retail Topic Insights 2 Survey, 2024, US online adults who belong to loyalty programs are more likely to participate if they are easy to use (77%), if they have a means to track their benefits (67%), or if they receive regular updates on benefits available (60%). The loyalty program experience, not just the benefits offered, impact member engagement and program performance. Make your loyalty program user friendly and clearly communicate the value consumers can get from participating.