Summary
Cross-channel marketing hubs (CCMHs) include a complex array of data management, customer analytics, experience design, orchestration workflows, performance measurement, and integration capabilities that require significant effort to properly deploy. Vendors’ CCMH solutions vary widely in terms of cloud deployment and data center infrastructure, technology and services partners, and their ability to address regional and vertical-specific requirements. Firms must complete a comprehensive review to ensure success. B2C marketing teams should use this checklist to benchmark their global CCMH requirements against vendor capabilities.
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