Summary
Data deprecation forces marketers to rethink how they collect and infer customer data, pivot their targeting strategies, and redefine how they measure their marketing programs. It’s difficult to keep pace with evolving data access restrictions and impending legislation, and B2C marketers have been slow to adapt their activation strategies accordingly. This tool provides a risk assessment for the data that marketers use to activate their audiences and provides recommendations to mitigate the impacts of deprecation.
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